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He Went from $500 to Half a Billion in 5 Years

Davie Fogarty
  • Davie Fogarty

  • Founder of the Oodie
  • $500 million revenue in 5 years

Davie Fogarty tells his story in a 13-minute YouTube video 👀

Davie got started young and tried (and failed) a lot of business ventures. His first bit of success came via Instagram…

I started an Instagram where I would go into supplement stores and take photos of the supplements and write reviews, what’s good about them. Then I was able to sell advertising on those Instagrams to, you know, fitness tea brands and that kind of stuff.

It started off small, make $5 here, $10 here.

After a while, he was earning “six figures” from his Instagram-based biz 💰

But rather than double down on that, Davie tried to launch a fast food franchise. Which didn’t go so well, and he ended up broke again 😩

His big breakthrough was selling weighted blankets. They were already popular elsewhere but nobody was selling them in Davie’s home country (Australia). So he imported a batch from China and started selling them online.

Key point…

I had so many skills from all of those past failures that I could launch the store from scratch. I could launch the Facebook Ads, launch the Google Ads, I could do everything from scratch. So I really didn’t need any money to get it started. I had about $500 at that stage that I saved up from doing weddings and other videography shoots.

Love that 😍

All Davie’s past failures turned out to be experiences he could leverage to build a bigger, more successful business… to the tune of $1.5 million in profit the first year. 

And he was still in his early 20’s at the time 🤯

After the weighted blankets Davie came up with an original product called the Oodie, a wearable blanket that took him “from earning millions to tens of millions.”

At the start of the video, Davie talks about a turning point he had in school, when he went from being a poor student to a good student.

The realization that has served him well over the years…

I started to pick up that all greatness was, was just a willingness to work hard and fail.

Updated: July 20, 2024

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