$1.8 Million Teaching Writing

That’s the estimated annual revenue from David Perell’s course, Write of Passage ✍️

Actually, it’s likely much higher than that. David shared in December that they have 600-700 students a year, charging $3000 to $5000 per student.

One key to David’s success has been building an audience on Twitter.

From his article entitled Audience-First Products…

I launched the course with a built-in audience of 10,000 email subscribers and 20,000 Twitter followers. Since I had organic reach, I didn’t have to pay for marketing.

He launched the course in April 2019 and the first two cohorts pulled in more than $200,000 profit 💰

Related:

• If you want to build an audience on Twitter, here’s a good thread on how to do it via DMs.
• Twitter is rolling out their new Tip Jar feature, but it has some issues.