This Viral Video Series Earned His Business $500K+

David Park is the founder of Jenni AI, an AI research assistant for academics 🤖

He recently shared a value-packed tweet…

• How to go from 0 to $5M ARR profitably (step by step)

💬 He details 4 growth hacks they used, the first – and most interesting, IMO – being short form video content…

The most important thing to remember in this new age of social media is that follower counts don’t matter at all

I would unironically sponsor a fresh account made this week vs a YouTuber with a million subs if they had similar views and I don’t even think it’s a controversial opinion…

The reason being that new accounts are highly volatile and if you put out a great engaging piece of content then it could easily go viral regardless of how many followers you have.

You don’t need to find and sponsor new accounts in your niche.

Instead, you can create them yourself 👇

You just need to follow this basic format:

1. Find a face for your account
2. Craft a viral video ‘series’
3. Multiply your accounts

😎 Another trick…

find someone who already has an audience of people that you know will convert, then ask them to create a completely new account to post videos about your product…

For example we found a creator named Mengmengduck [Instagram, TikTok] whose entire account at the time was teaching students how to write to employers and we paid him $4000 for 20 videos/mo

In our first month we got 7 million impressions, just as expected the videos on the brand new account were being pushed to the followers on his main account

David says the goal here is to get a video to go viral 📈 then create a “series” out of it… 

You want a video that you can basically tweak slightly and repost multiple times a week that is still fun for the audience

Once you find a viral series, you can start creating new accounts but this time you don’t need to work with big creators, you can just find charismatic UGC creators because you’ve found content that is engaging and poised to go viral.

Currently, we have about 5 different Jenni AI accounts all posting similar content… 

In some cases, the account with 48 followers gets MORE views than our main account with 55k followers…even when posting identical videos

🧪 His formula for creating viral videos…

1. Have one account on each platform (TikTok, Instagram, YT shorts) and experiment with a ton of hooks and video ideas

2. Eventually you’ll get a video that goes viral after enough experimentation

3. Experiment and somehow turn that video into a “series”

4. Start tweaking and posting this “series” on multiple accounts

5. Translate and create the same video with creators that speak Chinese, Spanish, etc

6. Take the really mega-viral videos and sponsor other pages to repost them

7. Use the mega-viral content for paid ads

8. Eventually enough copycats will copy your video series and it’ll get played out and you restart at step 1

Our video series “POV: You have an essay due” has probably generated 300 million+ views overall

It was essentially the same video over and over, multiple times a week, yet they consistently went viral

That one video series made us over half a million dollars, and it was one of several video series’ that we were able to cook up

Here’s one such video on TikTok, with 400k views…

• Me starting an essay the night before it’s due (I’m so screwed)

You could try doing this to boost your own business 🚀

Or you could manage this whole process for other businesses, help them go viral.

Or how about building up an audience like Mengmengduck and getting paid $4000 for 20 short videos each month? 🤔