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Making a Buck off Avoidance

📖 From the book You Are Not So Smart by David McRaney…

Think about an archetypal punk rocker with chains and spikes, gaudy pants and a leather jacket. Yeah, he bought all of those clothes. Someone is making money off of his revolt. 

That’s the paradox of consumer rebellion—everything is part of the system. We all sell out, because we all buy things. Every niche opened by rebellion against the mainstream is immediately filled by entrepreneurs who figure out how to make a buck off those who are trying to avoid what the majority of people are buying.

Try using the concept of avoidance to come up with some business ideas 💡

Ask yourself…

  • What are people already avoiding?
  • What would they like to avoid but can’t?

Come up with a way to help them avoid those things and charge a good price for it.

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Published: July 3, 2023

Business Ideas Database

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