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$85 million for an Instagram meme page

Daquan
  • Daquan

  • Content Creator
  • ~$85 million acquisition value of his Instagram account

From The Hustle:

Warner Music Group just ponied up ~$85m for one of the internet’s most successful meme factories.

The deal was technically for IMGN Media, a network of popular esports, comedy, and ASMR accounts. But the biggest IMGN prize is Daquan, an Instagram account followed by Drake, The Weeknd, Justin Bieber, and 15m+ others.

An anonymous high schooler started it in 2014 — then built it into a media empire.

Here’s the @daquan Instagram if you want to check it out.

My favorite meme on there: Me bouncing back from an L 🛹

Updated: September 5, 2023

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