$8600/Month By Focusing On His Own Demographic

Danny Miró-Chinea is the founder of Comprende, an $8.6K per month “media and consulting agency focused on the U.S. Latino demographic.”

Danny noticed the trend to support Black-owned businesses, and decided to do something similar for Latinos 👍

He began with a newsletter on the topic about a year ago, then started making videos back in January.

Danny’s first video on Instagram 👈

A month later…

I made a video on the founder of a Latina-owned financial technology startup. She happened to see it, subscribed to Comprende’s newsletter, and then DM’d me on instagram the next day asking if A) I spoke Spanish and B) If I was open to paid collaborations.

He ended up selling her a monthly retainer to help with social media content and strategy.

So began Danny’s agency 🚀

What demographic are you a part of?

How about setting up your own agency – social media or otherwise – and focusing 100% on that demographic?

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