This Niche Software Makes $416,000 Per Month

Daniel Ruscigno is the co-founder of ClinicSense, which is…

A software platform that helps health and wellness practitioners run their businesses smoothly. Its all-in-one system includes online booking and scheduling, charting, finance, and communication tools.

Per a recent interview, the business is currently earning $5 million per year 🤯 or $416K/month… 

ClinicSense launched 12 years ago and is now a successfully bootstrapped and profitable company with a close-knit and fully remote team of 15…

Today we have just over 7,500 users across ~4,500 accounts. All paid.

🚀 How it started…

The idea for ClinicSense stemmed from [co-founder] Mike’s experience working for a marketing agency that specialized in marketing services for wellness business owners.

This agency encouraged business owners to spend a lot of money on a marketing service called “recall cards.” Recall cards are those old-school postcards sent in the mail to get you to book your next appointment.

This mail-out method was expensive, but Mike saw an opportunity to automate it using software that would save the business owners money and be more effective in helping them grow their businesses.

Initially, Mike approached his boss to see if he would be interested in sourcing or building a solution based on his idea —but he wasn’t.

That’s when Mike came to me to discuss launching a business (we are cousins!)

Traction…

We attended several conferences to share our product with the different niches in the preventative health space. That’s how we discovered that massage therapists had the strongest reaction to what we were building, so we started there…

After we validated that we had “product-market fit,” we ran ads on Facebook and Google to attract more customers.

Another key factor in our early days to gain momentum was, after gathering enough clout and customers in the space, we approached some of the large massage therapy associations to form partnerships.

Content marketing has also been big for them, in the form of educational blog posts and free printable templates 🖨️

Daniel’s advice for aspiring entrepreneurs…

I’d recommend that you start small. Build an MVP quickly and try to get customers fast.

Don’t try to perfect your product; you don’t need something perfect.

You need something that you can sell…

To stand out from the crowd, I recommend niching down and doing something for your niche that nobody else does.

That’s your best shot at being successful.

I love that they started with massage therapists 😍

And I bet there are still plenty of niche professions that could use some tailor-made software.

Do you know someone who works in a niche profession?

You could try chatting with them, see if there’s a need for something like ClinicSense in their industry 🧐

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