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The specific site is undisclosed in this interview, but apparently the niche was heat press machines.
As in, machines that print designs on t-shirts 👕
Dan and Naomi Morris started the site in 2015 and built it up to $5k/month within about 18 months. They sold it last year for six figures, by which point it was pulling in almost $20k a month.
What I like most about their story is that they had no knowledge of the niche before getting into it, but through researching and creating content consistently they became an authority on the topic.