The Surprising Way A Gay Travel Vlogger Earned $995K

Ever heard of Damon Dominique? 👀

He was part of the duo who amassed 500+ videos and 1.2 million subscribers on YouTube before calling it quits in 2019.

Their channel description…

We’re Damon and Jo – two 90s kids who got tired of cheesy travel shows and cookie-cutter travel hosts, so we took off around the world and made a travel show for the social media generation: Shut Up and Go. We post videos in English, Portuguese, French, and when we’re feelin’ lucky, Spanish, German, and Italian.

Damon has since been building up his own channel, with 100+ videos and 421K subscribers.

He likely earns a good income from YouTube ads and video sponsors 🤑

But a recent article reveals probably his biggest income stream…

The travel YouTuber Damon Dominique’s foreign language courses, for instance, are full of funny and beautifully edited videos in which he teaches students conversational French or Spanish, interspersed with entertaining stories about his escapades hitting on men at European raves.

[…] So far, more than 5,000 people have taken his $199 French course.

That works out to $995,000 in revenue.

Damon launched that French course in a March 2021 video, so it’s earning him about $500k per year 💰…

If he had come to me 3 years ago and said he was going to launch a $199 course to teach people French, I would have told him not to waste his time.

After all, why would anyone pay $199 for a course like that when there are tons of free YouTube videos teaching French, and a bunch of awesome free language learning apps like Duolingo?

Goes to show the power of building an audience 💪

Apparently, if you forge a strong enough connection with people online, they will happily buy what you’re selling even if there are much cheaper options available.