Productized Service → $1M Per Year Business

📝 From an interview with Craig Hewitt…

We were doing done-for-you podcast editing and production and one of our customers… came and said, “Hey, I have a friend who has this WordPress plugin in the podcasting space that they’re looking to sell.”

So we met with the person and agreed to buy the plugin from them… Finally, we built Castos as an integration into WordPress for people who wanted to do podcasting.

There were already other people doing a similar thing, so it was already validated — and none of them were doing it very well from a product perspective.

So he started with a simple productized service, then built a SaaS to complement that service 😎

Over time…

his SaaS product started bringing in more and more revenue. And now, it’s making 80% of his 7-figure ARR.

Goes to show that you don’t need to reinvent the wheel.

Just find an existing service (or product) that could be done better 💪

Even if someone is doing it well already, maybe there’s nobody doing it well in your region / country / language, and you can stand out that way.

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