$50k in course revenue before launch

Codie Sanchez writes about her successful course launch.

The course is about how to buy small businesses. Apparently she launched it “on the side while working 60 hour weeks.” I believe she has 200k subscribers to her newsletter, which surely drove a ton of sales, but there’s little mention of that 🤷‍♀️

Still, I like her advice about pre-selling a digital product:

Before you do ANYTHING. Write up what it is, why you are doing it, what explicit problem it solves. Then post it on social media, email it to all you think interested, then go wider (aka everyone you know), then ask others to send, the finally WITH A LINK TO BUY IT to all the above.

See if anyone bites. If no one does, ask for feedback on why not? Iterate and repeat the process until you’ve sold at least 3 products.