Competing With Giants

Examples of startups that have taken on big, established competitors and done well for themselves…

• ConvertKit – $2.5 million monthly revenue.
  Email marketing software, competing with Mailchimp, Aweber, etc.
  
• SignRequest – bootstrapped, recently sold for $55 million.
  E-signature software, competing with DocuSign.
  
• Plausible – $68,000 monthly revenue.
  Website analytics software, competing with Google Analytics.

The trick to pulling this off seems to be: identify the niche within the niche that isn’t being well served by big competitors, and tailor your alternative to those dissatisfied customers 🎯

For example, ConvertKit focused on being the best email marketing software for bloggers. And Plausible targets website owners who dislike Google’s data mining practices.

Have you seen other successful examples of this?

Get 10 more business ideas in your inbox each week