$3.6 million per year doing SEO for lawyers

With a minimum client engagement of $10k per month, the agency profiled here is making a killing doing SEO for lawyers.

An excerpt:

One of the biggest advantages of having a hyper-specific niche is that your process creation, SEO strategy, and acquisition all target the same persona/avatar. For example: when doing keyword research, we can create one expanded editorial calendar that will appeal and apply to most of our prospects. Instead of throwing paint against the wall with our marketing budget and hoping that we attract, we throw the paint directly at personal injury lawyers.

Lots of other great concepts shared in there – e.g. warmth and competence, heads up vs. heads down, scheduled social syndications, working with competing law firms (see the comments).

I highly recommend you give the full article a read.