Discover Your Next Profitable Business Idea
FREE Database – access 1059 ideas and start earning today.
press
Chris Camillo
- "Social Arbitrage" Investor
- $70,000,000+ portfolio returns since 2007
📝 From a recent episode of My First Million…
I’ve been reading TikTok comments. That’s where I get most of my alpha from.
That’s Chris Camillo, author of Laughing at Wall Street, describing his investing strategy.
He calls it “social ARB investing”: spot changes in consumer behavior on social media before they show up in financial markets, then buy or short the affected stocks.
You enter your position at the point of information asymmetry, when you know that thing and very few others do. You exit at the point of information parity, when other investors start to learn about it.
No fundamental analysis. No charts. Just paying attention to what people talk about online.
He started with $20K in 2007. The portfolio has grown to roughly $70M+ in returns – 75% annualized over 17 years 🤯
Some of his examples from the episode 👇
- Noticed 7-Eleven giving less shelf space to Snapple as a teenager – shorted the stock, tripled his money when Snapple reported bad earnings
- Spotted women on social media shifting from wired push-up bras to bralettes – shorted Victoria Secret before the trend hit earnings
- Tracked Google searches for “roof repair” after hail storms to front-run Wall Street on Beacon Roofing stock
On one particularly good year…
I made like $30 million in one year and it was a wild ride.
The hardest part is filtering signal from noise…
Is the information actually meaningful? Is it a needle mover? Is it already priced in by institutional investors?
Written by 
