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📝 From a recent interview with Charlotte Liebling…
[She] noticed a problem while volunteering at a charity shop: donated stuffed animals were going straight into the bin or being sold as dog toys, despite the love and memories attached to them.
Charlotte saw an opportunity. She created Loved Before, what she calls a “sustainable soft toy adoption agency” that’s now facilitated over 10,000 sales and built partnerships with some of the world’s most prestigious retailers like Selfridges and Bloomingdale’s.
The toys sell for $20-35, so that’s $200,000+ revenue 🤑
Not a lot considering Charlotte started the business in 2018, but she’s been running it as a side hustle and her raw materials are free.
With that in mind 👇
👀 Real examples…