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She’s Earned $200K+ From Recycling Stuffed Animals

Charlotte Liebling
  • Charlotte Liebling

  • Founder of Loved Before
  • $200,000+ revenue

📝 From a recent interview with Charlotte Liebling…

[She] noticed a problem while volunteering at a charity shop: donated stuffed animals were going straight into the bin or being sold as dog toys, despite the love and memories attached to them.

Charlotte saw an opportunity. She created Loved Before, what she calls a “sustainable soft toy adoption agency” that’s now facilitated over 10,000 sales and built partnerships with some of the world’s most prestigious retailers like Selfridges and Bloomingdale’s.

The toys sell for $20-35, so that’s $200,000+ revenue 🤑

Not a lot considering Charlotte started the business in 2018, but she’s been running it as a side hustle and her raw materials are free.

With that in mind 👇

  • What raw materials can you source free or cheap in your area?
  • How can you make a business out of that?

👀 Real examples…

  • Turning coffee grounds into biofuel
  • Turning citrus peel into yarn
  • Turning cigarette butts into construction bricks

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Updated: July 11, 2025

Business Ideas Database

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