Origins of a $200,000/Month Content Business

As of May 2022, Charlie Chang had over 1 million followers online and was earning $200,000 per month 🤯 via five revenue streams…

• Affiliate marketing = 40%
• Brand sponsorships = 25%
• YouTube ads = 25%
• Online course sales = < 5%
• Coaching = < 5%

The Tilt reports that Charlie started out with no audience in 2018 and started posting daily personal finance videos to YouTube, Instagram, and TikTok. 

One of his first YouTube videos is just him in front of a whiteboard talking about saving money on a car lease…

Apparently he was only getting a few dozen views on each video at first, but he kept posting.

Then…

In April 2020, he reacted to the growing interest in stimulus-related content. As Charlies explains to CNBC: “That month, I posted 20 YouTube videos about the stimulus and relief efforts. One of my videos went viral –  earning me $10K in ad revenue and 30.3K subscribers.”

The next month, he published 19 videos and earned $15.7K in ad revenue on YouTube. In June 2020, he landed his first sponsorship with Foundr, an online education company that paid $250 for him to create a TikTok post.

Here is the first video that went viral for Charlie…

Before that video popped off in April 2020, Charlie had posted 50+ videos to YouTube and dozens more to Instagram and TikTok.

In other words, he had gotten plenty of reps in and was ready for the big leagues by the time his “lucky break” came along in 2020 💪