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That’s just one of many gems in this article from Charles Ngo.
Friction is good. Facebook and AdWords make it easy for anyone to advertise online. The easier it is to advertise, the more competitors you’re going to face.
You can think of friction as a defensive moat.
The article is mainly about distribution channels, how each one has a golden age, and how to know what’s the next big thing 🚀
For example, the golden age of Facebook was 2012-2016, when ads were still cheap and organic reach was still decent.
Nowadays, not so much.
Charles lists 4 distribution channels worth looking at in 2021, including “the #1 app for Gen Z” … which probably isn’t what you think.
Related: Darko dives into 3 acquisition channel opportunities