Teaching Math on Pornhub = $270,000 Per Year

Chang Hsu is a math tutor from Taiwan 🇹🇼 who has gained a large online following for posting calculus lessons on the adult website Pornhub.

He goes by the username changhsumath666 on Pornhub, and began uploading educational videos to the site in 2020.

He also started a YouTube channel around the same time and uploads similar videos there 👀

His unorthodox strategy came out of desperation, when Chang found himself $35,000 in debt. He apparently had a profitable tutoring business but his own staff turned against him…

They took all my students… so my cram school suddenly lost all its income and could no longer operate.

Chang was unable to pay off his creditors, and he was having a really tough time before deciding to teach online.

But competing with the barrage of tutorial videos on YouTube and other platforms proved challenging.

💡 That’s when Chang had the idea to stand out from the crowded online education market by posting his lessons on Pornhub…

I asked myself where to find my target students, say college boys, and the answer popped out: adult video platforms.

The contrast of a nerdy math teacher on a porn site made Chang’s videos stand out big time ⚡️

News coverage of his story brought even more attention, with features in international media and an appearance on Pornhub’s Instagram.

Chang would use clickbait titles containing naughty keywords to get his videos to show up in searches 🙈

As a result, his calculus lectures have amassed nearly 3 million views and 13,000 subscribers on Pornhub.

One news site reported…

Attracting unlikely students, Chang Hsu saw unprecedented traffic to his teaching material as more students purchased the courses on his websites.

In the end, Chang Hsu earned almost $270,000 a year via paid calculus classes on various platforms, helping him earn enough money to sustain a more decent living, and pay off his debts.

Chang was planning to move away from the site that made him famous…

The original intention behind putting my videos on Pornhub was to get everyone’s attention. And now that I have what I need to take off, I can manage to tutor without being on Pornhub.

Although I checked and he still publishes few videos per week on there 😅

Anyway, by putting his videos “in the most jarring place,” Chang was exploiting the contrast principle.

Some other examples of that in business…

Sales people will often use the contrast effect by showing you a poor quality product alongside the one that they want you to buy.

They might also show you a wonderful product that is way beyond your reach. When you compare your ideal purchase with this, you are then likely to re-evaluate it upwards. Then when you look at a range of products, you will chose higher up the scale than you might otherwise have done.

They will also sell you add-ons. For example when you buy an expensive car, the optional extras seem very cheap in comparison.

How could you use the contrast principle to boost your business? 🤔