$25K/Month Reselling Thrift Store Items Online

Cayley Elaine is a reseller who recently shared a video on how she earned $7473 in one week 🤑…

She basically sources secondhand clothing and accessories – usually from thrift stores – then resells them on her eBay and Poshmark stores.

Cayley shares her journey via her weekly “What Sold” videos on YouTube, which give an inside look at her sales from the previous week.

Looking at her videos from the past few months, she’s consistently reporting revenues of $5000 to $8000 each week 💰

Of the $7473 in revenue in the video mentioned above, Cayley’s gross profit was $4874 (65%).

She says in the video…

eBay and Poshmark, those are my two main platforms. I just love tracking my sales every single week to see if what I’m doing is working or maybe not working and where to pivot.

It sounds like she has a team of 2-3 people helping her out.

Cayley emphasizes finding and listing items that have high sales rates or items with a higher average selling price. I assume she does some pre-thrift store shopping research to find out what sells and what doesn’t 👀

Another video from Cayley…

• Thrift With Me – Real Time Footage + Sourcing Sheet…

There you can see what the day-to-day of a resale business looks like.

While what sells can vary regionally, from what Cayley shares in her video the best categories/brands seem to be…

• Women’s athleisure and vintage – from Lululemon, Johnny Was.
• Men’s basics and athletic wear – from Faherty, Howler Bros.
• Outerwear like blazers and down puffers – from J.Crew, Columbia.
• Handbags – from Kate Spade.

The key here seems to be capitalizing on seasonal trends, knowing your niche vintage brands, and sticking to best-selling basics from top performing brands.

Summarizing some other tips Cayley shares in the first video 👇

• Optimize titles and keywords – include fabric, style details, etc.
• Source across categories – don’t just stick to womens clothing, also look at mens, kids, outerwear, bags, etc.
• Focus on seasonal trends – for fall/winter she sells a lot of cashmere, corduroy, denim, puffer jackets.
• Get to know niche and vintage brands – brands like Johnny Was, Lip Service, Aviator Nation can sell well.
• Learn which styles and fabrics sell best – e.g. joggers, thermal henleys, full button skirts.
• Increase average sale price – source for higher priced brands, fabrics, styles.
• Examine sales data – track what brands and items sell best for you.