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Blogger Uses AI to Earn $76,000 in Year 1

Casey Botticello
  • Casey Botticello

  • Founder of Blogging Guide
  • $76,000 first year revenue from niche site

Casey Botticello is the founder of Blogging Guide.

🤖 He states in a recent YouTube video…

I started a brand new blog in January 2023 ($0). Using heavily edited AI content, I grew this site to $22,000+ in December 2023.

Casey doesn’t reveal the site or the niche, but he seems legit judging from the screenshots he shows in the video.

Plus, his Blogging Guide site is pretty well established 👍

About the AI site, he says in the video…

The site earned a little over $76,000 which is a lot. I don’t know many sites that do that in their first year without using an expired domain or merging a bunch of domains or redirecting or whatever

Apparently all those earnings came from display ads, which Casey only had on the site from May 🤑

On the content creation process…

To be clear, it is a mixture of me generating AI-generated content and then going back and editing it myself… I primarily use Koala AI… [but] you could totally do this all using ChatGPT…

I would generally, at the beginning, spend 3-4 hours per article, which, when people hear that, they immediately say, “Well, couldn’t you write the article in that length of time?”…

The point of editing the article is to add value to content that’s being produced at scale. That’s how this site is going to grow fast and how you increase the content velocity…

I got that time down to one to two hours, maybe even just under one hour.

⚠️ Crucially…

This is not a get-rich-quick scheme; it takes a lot of time and effort no matter how you do it. It’s just about doing it a little better than someone else and being able to scale it much quicker.

He also emphasizes…

Niche site selection is everything.

If you pick an overly competitive niche, you, as a new site without any backlinks or any sort of brand mentions, have almost no chance of surviving.

So, you need to find something that’s fundamentally underserved, and that’s the content that Google wants to index.

Things that haven’t been covered before. If you’re just regurgitating the same type of content, that’s probably not going to be a site that will grow very quickly, and it’s definitely more susceptible to algorithm updates.

💬 To end with he says…

I’ve actually launched four new sites in 2024… I’m very confident that this works, not just because [the first] site is still working, but because these new sites are already ranking…

I come across lots of sites that are successfully doing this today when I’m just looking around at sites on Ahrefs.

So, people are doing it today. So, I would definitely encourage you to give it a shot.

Updated: July 22, 2024

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