Marketing strategy of a $6 billion company

Here’s an excellent article breaking down Canva’s marketing strategy that helped the brand grow to a $6 billion valuation 🤯

Worth a read if you’re interested in:

• SEO
• Content marketing
• Link building

This part in particular is good to keep in mind:

Most SEOs only focus on keyword volume when they should be thinking about the intent behind those keywords. Search intent is the goal a person has when they type a query into a search engine.

There are four key types of online search intent:

• Informational: Looking for information (e.g., “who is Prince?”)
• Navigational: Looking to get somewhere specific (e.g., “Canva blog”)
• Transactional: Looking for an asset to buy, use or download (e.g., “create invitation”)
• Investigational: Trying to compare assets (e.g., “Canva vs. Adobe Spark”)