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Lessons from a $163,360 client

Brian Speronello
  • Brian Speronello

  • Freelance Copywriter
  • $163,360 payment from a freelance client over 3.5 years

Brian Speronello reveals how he found a freelance client that ended up paying him $163,360 over 3.5 years (average of almost $4k/month)

He calls it “partnership marketing”…

one of the fastest ways to attract quality clients is by partnering with other — non-competitive — businesses who already work with your ideal clients. And who also fit into one of three categories…

They sell a product or service to your ideal clients that comes (1) before, (2) during, or (3) after the services you offer.

Brian is a copywriter. He partnered with a friend who offers conversion rate optimization services. During a CRO project, a client would often need copy, and that work would be outsourced to Brian.

Brian did such a good job that the client hired him directly for more copywriting work… eventually amounting to $163k 💰

  • Can you think of some businesses who offer complimentary services to your ideal clients?
  • Could you partner with them?

Updated: September 1, 2023

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