Mid 7-Figure Exit By Doing The Opposite

Earlier this year Brian Dean sold his company Backlinko for “a mid-7-figure sum.”

(That’s about $5,000,000… took me a minute 😂)

According to one report, Brian had “tried building five other online businesses” before, most of which flopped.

What did he do differently with Backlinko?

“I decided to do the opposite of what the big brands in my space were doing. They were publishing short blog posts seven days a week. I published a giant ‘Power Page’ each month. They had podcasts, so I launched a YouTube channel. They focused on social media, so I built an email newsletter.”

What are the big brands in your space doing?

What if you did the opposite? 🤔