$300/Month Profit, Sold For $20K

Love this write-up by Bernard Baruch about building and selling a puzzle subscription box business 🧩

In about a year, he built it from scratch to “120 subscribers, +$3,500 in monthly revenue with +$300 in monthly profit” and then sold it for $20,000.

He mainly started the business as a way to learn and practice SEO, but he clearly learned a lot more than that. Goes to show the power of jumping into something and figuring it out as you go 😎

Bernard’s key takeaways:

ALWAYS test demand before investing significant time or resources
ALWAYS have an intended acquisition channel before starting a business
ALWAYS get going with minimal investment (less than $10,000) no matter what
Have a community or group of builders to ping-pong ideas and help each other
Be a hacker; do grey-area things, try the new new things

To get started learning SEO, Bernard used a 7-day free trial of Coursera to take this course.