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Local News Site: Zero to $13M Revenue in 3 Years

The Baltimore Banner
  • The Baltimore Banner

  • Local News Website
  • $13 Million annual revenue

#27 on Glen Allsopp’s recent income report 👇

Check out the site here.

🤑 $13M sounds impressive, but…

The site launched with a $50M pledge and 42 employees looking to grow the nonprofit into the most popular resource covering Baltimore, Maryland… the news site has attained over 55,000 paying subscribers but is not yet profitable.

Still, sounds like they are on a good trajectory 📈

Baltimore is only the 30th most populated city in the USA with a pop of 585,000.

So they’ve got almost 10% of the population already paying for news 😎

From Boise is the bootstrapped version of this, covered a few months back…

I strongly believe that every city/town/region with a population of 100,000+ will eventually have a profitable local news site / newsletter like this 💪

How about starting one for your area?

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Updated: March 9, 2025

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