This Toy Coach Earns $100K+ Per Year

Azhelle Wade worked for years as a toy designer after graduating with a degree in toy design.

But after a decade in the corporate toy world, Azhelle decided it was time for a change. 

She launched a new business called The Toy Coach, dedicated to helping others develop, create and market toys for kids 👶

She shares in a recent interview…

After the pandemic, my priority changed. I decided that I wanted to try my hand at entrepreneurship.

That’s when she started her podcast and YouTube channel 🚀

Then…

I launched a course called Toy Creators Academy and now I have this full circle moment where I am teaching people how to develop kids’ products, which is what I always wanted to do.

She adds…

I created the course because, when I was working full-time in the toy industry, I met somebody who said they had an amazing idea for a game. 

I asked them to provide me with information so I could pitch the game to my boss, and they just didn’t know what I needed. They needed a lot of help, a lot of guidance. And I just didn’t have the time to help them.

Azhelle also works one-on-one with clients to help them create, produce and sell their kids’ products.

My revenue is about 50% from my course and 50% from 1:1 clients. Toy Creators Academy started in September of 2020.

Through her coaching services, online course, podcast and YouTube channel, Azhelle says…

I’m generating 6 figures per year, and I’m getting closer and closer to my goal of multiple six figures per year.

Her number one marketing strategy is the weekly podcast, with a twist 👇

the unique marketing strategy that I’m probably using that others don’t use as much would have to be transcribing my podcast…

I found that it’s better to do more solo episodes that are more scripted, and having transcriptions of those scripted solo episodes is really valuable to my SEO. Focusing on SEO so far has been a great thing in my business.

I love how Azhelle has transitioned her corporate experience into an online business.

Could you do something similar? 🤔

Azhelle’s advice for getting started…

keep things lean and affordable… Do it with a small team, use the free or cheap platforms out there for your email and for your website