The Scrappy Origins of a $200K/Month Business

Amar Ghose is the co-founder of ZenMaid, software that makes it easier to manage maid service and cleaning companies 🧼

Per a recent interview, ZenMaid now earns $200K in monthly revenue 🤑

Amar shares how they got started back in 2013…

We used cold email to get the first hundred customers or so.

At some point along the way, my co-founder applied to join one of the [Facebook] cleaning groups.

The admin of the cleaning group, who wasn’t happy with her software vendor at the time, contacted us.

I think on the first day that we talked to her, she told us one thing that she wanted in the software.

Me and my co-founder pulled an all-nighter to go back to her the following day and show her, “Hey, this is the exact customized work order that you asked for.”

So that single partnership opened up the next probably 50 or so leads.

So while the business now has 3000+ customers and earns $2.4 million per year, it all started with a scrappy attitude and a willingness to go the extra mile 💪

What also worked well to grow the business…

There’s never been any sort of magic bullet, but the closest thing to a magic bullet for ZenMaid was doing the Maid Summit…

We literally saw that in the following 6 months after doing the Maid Summit, every single one of our metrics across our sales and marketing funnel increased. We saw higher conversion rates, more leads, and all of that stuff.

There was something about the brand building and trust built through this.

In a nutshell, the Maid Summit is a virtual summit in the maid service industry where we bring together [40-60] industry experts.

We’re very focused on people that specifically serve our industry, not random accountants for small businesses or the like.

That’s been massive for us. It has helped to drive a ton of partnerships because we deliver the audience to some of the consultants.

Great idea.

Perhaps something you could emulate if your business targets a specific industry? 🤔

Or, maybe you could help organize and run such online events for established companies?

💬 Lastly, some wise words from Amar on X…

Don’t compare yourself to others.

It took us over 3 years to get to 10k MRR while I had friends jumping out to 30k+ in the same time period. Some are still ahead of us, most are not.

Impatience with actions, patience with results.

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