Sold Her Website for Mid-6 Figures

Alexis Grant started The Write Life, a website for writers, back in 2013 and recently sold it for “mid-six figures” 🥳

Digging into the details, apparently the site earned only $10,000 profit in all of 2018 and Alexis almost gave up on it a year earlier…

I’d just had my second baby, and we were preparing to move from D.C. to Florida for my role [as Executive Editor] at The Penny Hoarder. Between taking care of an infant and a toddler, not getting much sleep, going back to work full time and setting up our life in a new town, I was pretty overwhelmed.

(Btw, The Penny Hoarder – a personal finance website – sold for $102.5 million at the end of 2020.)

Alexis stuck with her website and almost doubled the traffic in 18 months, working on it “just a few hours each month, without any full-time employees.”

Unclear how much revenue the site was earning when she sold it, but Alexis notes that content businesses tend to sell for 2.5x-4x annual revenue. That would put the monthly revenue of The Write Life roughly between $10,000 and $15,000 🤑