$258K Selling His Dream Saucepan

Colin Landforce tweets…

This dude has a cooking channel with 2M subs.

A couple days ago he dropped his own sauce pan.

Sold out 750 units @ $345 a pop.

$258k

The dude is Alex Aïnouz, also known as FrenchGuyCooking on YouTube 🇫🇷

He’s posted 400+ videos, has 2 million subscribers and 200 million video views, but he started 10 years ago with this simple 3-minute omelet video…

Here’s Alex’s recent video announcing the saucepan, which was apparently 2 years in the making 🥘…

Interesting to note the different ways he’s monetizing the channel.

Obviously he’s now making money selling a physical product, but he also earns via…

• Video Sponsors
  Athletic Greens is the sponsor of the saucepan video, and I’m guessing – based on some quick googling – that Alex earns around $5000 per video for that kind of thing.
• YouTube Ads
  Social Blade estimates the channel earns as much as $9,600 per month in YouTube ad revenue. But it’s probably about half that.
• Patreon
  Alex has 800 patrons paying him a total of $2,282 per month.
• Cookbook
  He sells a cookbook on Amazon, with more than 1000 ratings.
• Merch
  Posters, t-shirts, mugs, hoodies, etc. sold here.
• Affiliate Marketing
  Alex has affiliate links to stock audio/video sites in his video descriptions.

Goes to show how many ways you can make money once you build up a strong following online 😎

I expect Alex earns at least $50,000 per month from all those income streams combined.

And it all started with that 3-minute omelet video 🍳