Building Veterinary Websites = $10M Exit

Adam Greenbaum is the founder of WhiskerCloud, a digital marketing agency for the veterinary industry 🐶

Per a recent profile…

In January 2022, Greenbaum sold the agency in a low 8-figure deal to Petdesk, which provides similar website and app services for veterinarians.

So that’s at least a $10 million exit 💰

Adam says…

The best part of this story is that it was a bootstrapped venture, and I did it with almost no marketing budget.

🚀 It all started back in 2011 when…

Greenbaum launched a Boston terrier rescue and, with a background in digital marketing, built a website for it…

The site immediately began to grow, and Greenbaum started working with veterinarians around the world to help Boston terriers in need.

So he had some experience with building websites and working with veterinarians.

Then, a few years later…

When Adam Greenbaum Googled the best local veterinary hospital for his two rescue Boston terriers in 2015, he found a whole lot of broken links.

That was the catalyst for spending 10 months building the infrastructure of WhiskerCloud, an agency that builds, hosts and manages veterinary websites. In June 2016, WhiskerCloud went live.

How Adam got traction…

Built in Colorado published an article about Greenbaum and his new agency, WhiskerCloud. Within 24 hours, big veterinary medicine companies were reaching out.

Side note 👇

Built In Colorado is an interesting site, featuring tech businesses in Colorado. 

Is there a similar site for your local area? If yes, you could try to get featured like Adam did.

If not, maybe there’s an opportunity to create something like this? 🤔

Back to Adam, and another thing that helped him grow the agency was influencer partnerships…

Early on, he became tight with two of the industry’s top influencers.

“Both owned and ran huge Facebook groups filled with thousands of people who were my target audience,” he explained. “By working with them and producing content together, I had their biggest fans falling in love with my company.”

He also featured influencers in WhiskerCloud’s content with custom graphics and posts. The influencers would then share this content.

Sounds to me like he built genuine relationships with influencers who shared his mission and values 👍

Fast-forward to 2022…

Once WhiskerCloud crossed $2 million in ARR, he received multiple emails from venture capitalists each day…

Adam ended up selling the agency to PetDesk for $10+ million.

At the time of sale, he apparently had 2000 customers, which would mean an average of $1000/month per customer 🤑

I reckon there are still plenty of opportunities like the one Adam found.

What industries or niches are you familiar with? Check out the websites of businesses operating there. Do you see room for improvement? Could you help them find more customers somehow?

Help one business in that niche and it should be easy enough to convince others to work with you 🤝

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