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A recent video interview with Abu Lahya 👇
Abu brokers deals between brands and influencers and collects a fee, as much as $75,000 for one deal 🤯
He started about 5 years ago, earned only $200 for his first campaign.
Then…
for a very long time I was just running [the agency] myself, even to multiple six figures in profit
😎 Sounds like a great business if you want to stay behind the scenes…
Influencers are lazy, they just want to post videos. They’re content creators, they’re not business guys. I’m not a content creator, I’m a business guy.
Plenty of opportunity still to be had here…
It’s just growing and growing. Even from last year. This year, $25 billion spent on influencer marketing. In 2030 it’s going to be $100 billion…
So many brands still don’t know how to do it.
And so they’re happy to pay big money for a competent middleman 💰