$10K a Month From a Tool That Does One Thing

Avery built Rankd, an app store optimisation (ASO) tool for indie iOS developers.

It tracks your keyword rankings, grades your listing, and watches your competitors.

That’s the whole product.

Early September she crossed $10K a month in revenue, seven months after rankd.dev was just a waitlist page 🤑

Why she built it…

I tried a bunch of ASO tools, but they were all too expensive or complex. I didn’t want to spend hours learning 20+ features, I just wanted to know what to fix.

Rankd starts at $19.90 a month, and the cheapest plan at AppTweak, an established ASO tool, is $79.

That gap is the business, and her pitch is simple – the big tools are built for agencies running hundreds of apps, and you have one.

She does have 18.8K followers on X though, which is the part you can’t copy in a weekend 👀

So find a category where the entry tool charges a high monthly fee, build the three features a solo operator uses, and charge way less.

Then trade equity to whoever already has your customers, the way Hasaam Bhatti got in front of thousands of Amazon sellers 👍

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