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Run clubs are booming. Strava says participation jumped 59% in a single year 📈
The standout is Lunge Run Club in NYC. It grew from about 30 people to close to 1,000 a week in one summer.
Rachael Lansing, who runs it, says…
We’re basically a social run club. We do a 3-mile run or a 1.5-mile hot walk.
How do you make money from a run club?
Three ways 👇
1. Funnel them somewhere. Lunge Run Club feeds Lunge, a dating app that matches people who work out together. The runs are free. The app is the business 👀
2. Land brand sponsors. Fulton (insoles) sponsors several NYC clubs…
about 20% to 30% of members will buy a pair of insoles after the event
Hoka, Vuori and Alani play the same game.
3. Charge for membership. Marina Run Club in San Francisco charges $30/month just to belong – members get the weekly runs, exclusive events, and local discounts.
Start a free club around something you love – doesn’t have to be running – grow the crowd, then pick your angle 💪
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