$400K/Year From Her One-City Travel Guides

🇬🇧 Jessica Dante quit her corporate social media job, tried blogging, then noticed her London videos were crushing everything else on YouTube.

I was like, I’m not actually reading any blogs. I’m watching a ton of YouTube content every day.

So she switched to video. One early upload – “10 important things to know before you visit London” – cleared 1M views 🤯

She narrowed the whole channel to just London. Counterintuitive, since travel creators usually chase variety.

But London pulls in millions of trip-planning tourists a year, the content’s evergreen, and she never has to go far to film.

She calls these viewers a “drive-by” audience…

They’re the ones that are actively planning a trip… they’re more likely to buy our travel guides, convert with brand partners, and click affiliate links.

Jessica’s business today: 364K YouTube subs, 6M monthly social reach, an 85K email list, and a shop full of $45–$150 London travel guides.

🤑 15,000 guides sold since 2023.

At an $80 average price, looks like ~$400K/year from those alone.

Pick a popular destination city – eg. New York, Nashville, Mexico City – produce helpful videos for tourists, and have travel guides ready for them to buy 😎

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