His AI Called 3,000 Irish Pubs For The Price of Guinness

Matt Cortland wanted to know the price of a pint of Guinness – at every pub in Ireland.

So he built an AI voice agent called “Rachel” and had her phone 3,000+ pubs over Paddy’s weekend 🍺

From a recent feature…

The whole thing cost about €200 to run plus a lot of my time.

Rachel used a Northern Irish accent and kept it simple – ask the price, say thanks, hang up.

2,052 pubs answered. Over 1,000 gave a verified price 👀

Some highlights from the calls 👇

• A bartender in Kilkenny offered to buy Rachel a pint
• One in Tipperary asked her name, then told her to “f**k off”
• At a Premier Inn, Rachel got stuck talking to another AI. She said “Oh, dear” four times. Nobody got a pint price.

The result is The Guinndex – a searchable price index across all 32 counties.

The setup: AI voice tools, a phone API, and Google Maps for pub numbers. All in, about €200.

We recently covered Frey Chu building niche directories from scraped Google Maps data – earning $2,500+/month from ads and leads.

Now imagine applying Frey’s model here: scrape the listings, call them with AI to collect data you can’t find online – prices, wait times, availability – then monetize that directory 😎

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