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Hannah Gustafson
- Snail Mail Club Founder
- $30,000+ monthly profit (6 months in)
Hannah Gustafson started by selling homemade jam from a table in her front yard.
The jam stand grew into a monthly neighborhood market β 33 vendors, live music, face painting.
But people kept commenting online: “I wish this was near me.”
So she launched The Tiny Post, an $11/month snail mail club. First month: 50 subscribers.
π From a recent interview, Hannah describes what happened nextβ¦
August was 50. Second month: 107. Third month: 1,200. Fourth month: 2,500.
Month three, a TikTok video she’d filmed of herself telling her husband about the idea hit 1.1 million views π
Six months in, she’s at 4,100 members β and prepping for 4,500.
Each 1 oz envelope (one stamp) containsβ¦
A postcard β an art print on one side, recipe card on the other. Two or three stickers. A surprise paper goodie. Handmade tarot cards from a friend. And my letter, usually pretty personal.
π€ At $11/month per member with about $3 in hard costs per envelope, that’s roughly 70% gross margins.
Revenue: ~$50K/month. Profit: ~$30K/month. Zero paid advertising.
All sorts of niches could work here β art, poetry, local community, fitness, parenting π€
Related: Passive Income From Art and Snail Mail (Using StampFans) β a platform that makes it easy to start a business like this.

