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$87,000 Last Year, Aiming For $500K by 2027

Marissa Lovell
  • Marissa Lovell

  • Co-founder of From Boise
  • $87,000 annual revenue

Launched in 2021, From Boise is a weekly newsletter about life in Boise, Idaho 🇺🇸

Recently the two people behind the business discussed it at length on YouTube…

  • Our plan to scale this local newsletter from $80,000 to $500,000 per year…

Nathan Barry provided the initial funding and guidance, but it’s Marissa Lovell doing most of the day-to-day work.

Revenue in 2023 was $87,000, with about 90% of that coming from sponsorships 💰

See 2 sponsor spots in a recent edition.

I love this kind of business and reckon it could be emulated in many places 🌎

Only 240,000 people live in Boise so you don’t need a huge population.

And as they talked about on YouTube, it’s plausible that From Boise could reach $500K in annual revenue by 2027.

Could you do something similar in your city or area? 🤔

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Updated: March 6, 2025

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