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Started Her Biz With $800, Sold For $45 Million

Cathryn Lavery
  • Cathryn Lavery

  • Founder of BestSelf Co.
  • $45 Million company sale

Cathryn Lavery from Ireland 🇮🇪 is the creator of the Self Journal.

Per a recent interview, she created the journal in 2015, later launched several other products, and sold the business for $45M in 2022 🤯

It all began when Cathryn had only $800 to her name and decided to start a side hustle…

The idea for the Self Journal stemmed from a personal need.

After realizing I had ADHD later in life, I struggled with staying organized. I created the journal by combining frameworks from various personal development books I’d read and putting my own spin on them.

So basically Cathryn figured out a way to manage a personal struggle (ADHD), then created a product to help other people do the same.

What have you overcome in your life? What have you figured out through hard experience?

Could you create a product that helps others do the same? 🤔

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Updated: March 6, 2025

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