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We’ve featured Danny Postma a few times before…
Danny has racked up 124k followers on X over the years, mainly by working in public and sharing helpful insights 👍
He recently tweeted…
The land next to our house is for sale.
I don’t want it to turn into a nightclub.
Contemplating how to get the funds to buy it.
Maybe I should sell my soul and create an SEO course 😶
Danny is seen as an SEO expert, so people in comments asked him to go ahead with the course.
He then set up a pre-order landing page and 24 hours later reported…
• $106,000 revenue
• 1,657 sales
• 10,351 visitors
• 16% conversion rateI’ve had some insane launch days in my life.
But, this one absolutely blew my expectations 😳
Sales are up to 2500+ as of this writing, so that’s likely another $50K+ in revenue.
That’s the power of building an audience 💪
Related tweet from Adam Wathan…
Giving away your work for free is like compressing a spring that releases when you finally put something up for sale.
The longer you do it, the more energy is released.
Steve and I compressed the Refactoring UI spring for over two years. It made $1,000,000 in the first month.
With that in mind, even if you have nothing to sell right now, building an audience is never a bad idea.