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How Danny Earned $106,000 in 24 Hours

Danny Postma
  • Danny Postma

  • Serial Entrepreneur
  • $150,000+ approximate revenue

We’ve featured Danny Postma a few times before…

Danny has racked up 124k followers on X over the years, mainly by working in public and sharing helpful insights 👍

He recently tweeted

The land next to our house is for sale.

I don’t want it to turn into a nightclub.

Contemplating how to get the funds to buy it.

Maybe I should sell my soul and create an SEO course 😶

Danny is seen as an SEO expert, so people in comments asked him to go ahead with the course.

He then set up a pre-order landing page and 24 hours later reported

• $106,000 revenue
• 1,657 sales
• 10,351 visitors
• 16% conversion rate

I’ve had some insane launch days in my life.

But, this one absolutely blew my expectations 😳

Sales are up to 2500+ as of this writing, so that’s likely another $50K+ in revenue.

That’s the power of building an audience 💪

Related tweet from Adam Wathan…

Giving away your work for free is like compressing a spring that releases when you finally put something up for sale.

The longer you do it, the more energy is released.

Steve and I compressed the Refactoring UI spring for over two years. It made $1,000,000 in the first month.

With that in mind, even if you have nothing to sell right now, building an audience is never a bad idea.

Updated: August 19, 2024

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