How He Earned $38K With No Marketing Skills (Controversial)

Shri Vatz is the founder of Guidejar, an AI-powered app that helps you create step-by-step guides or interactive demos 💪

Shri recently posted on Reddit…

• I grew Guidejar to $1100 MRR with a good product and no marketing skills

📝 An excerpt…

So, here’s how it all started: In October, I launched Guidejar on twitter.

Excitement? Yes. Panic? Yes.

Marketing? Well, that was a bit of a mystery.

Somehow in the first month, I managed to get two early subscribers from twitter.

Next month, during Black Friday…

I decided to run a LifeTime Deal (LTD) offer. I posted about it in a lot of channels. The result? 7-8 people bought the deal. It wasn’t a huge number, but it was progress!

That likely prompted his next step 👇

I took a chance and set up an LTD campaign on AppSumo… Once the campaign started, for the first few hours, I had very few website visits… But the next day, it just too off from nowhere…

The campaign ran until March, and by the end of it, I had over 1000 paid customers and $37K in net revenue.

The sales via AppSumo were one-time payments, not subscriptions.

🧐 However…

Once Guidejar took off on AppSumo, things got even more exciting. People started making YouTube videos reviewing Guidejar, and customers began sharing their experiences in Facebook groups.

Then…

I started doing cold outreach, tried out ads, sponsored newsletters and bunch of other things. Fast forward to today, and we’re now at $1100 MRR. It’s been a rocky journey, but a wonderful learning experience.

Opinions differ on whether an AppSumo LTD is a good way to promote a product.

It worked out well for Shri, and it has worked out well for others 🥳

For example…

• We Made $200,000 on Appsumo Deals In Just 2 Months

Meanwhile, here’s someone tweeting about the downsides…

Don’t forget, with each of those “success stories” of people making 50k on an AppSumo launch in week… there’s 70% taken out of their cut, then taxes…

50k soon becomes 15k becomes 11.25k…

It’s still great for a side project, but then you have to manage all of those users forever and your project becomes a lot harder to sell.

A fair point, but it’s worth noting that the $37K revenue Shri mentioned was what he was left with after AppSumo took their cut 🤑