This Clever Strategy Helped Her Earn $3 Million Online

Ellen Yin is the founder of Cubicle to CEO, we covered her origin story back in 2022…

• How She Turned $300 into a $2 Million Business

Starting out, the business was a social media marketing agency, and Ellen was mainly working one-on-one with clients 🤝

Later she created and sold digital products and courses.

It took her ~5 years to get to $2 million in revenue 💰

Per a recent profile by Chenell Basilio, Ellen has gone on to earn another $1 million in ~2 years.

But not from client work…

At this point, Cubicle to CEO is focused on being a media business first, so sponsorships and brand partnerships are a big part of the revenue.

After making this change in business structure in early 2023, Ellen went silent for a few weeks and was pitching brands to be sponsors. She said she closed $205k in revenue from brand partnerships alone during that time across 22 campaigns.

So the average brand partnership she is selling is around $10,000.

A key part of Ellen’s burgeoning media empire is her podcast 🎙️

Another important part is the community she’s building, The C-Suite, which costs $195/Quarter.

📝 Chenell writes…

I’m not sure how many members are there but I know she pre-launched it to 100 founding members at $100/year.

I’d venture to guess at least another 100 have joined since then at $195 per quarter, which would be around $88k in recurring revenue per year.

Perhaps the key to Ellen’s success is “borrowed traffic”…

Borrowed traffic is essentially getting in front of other people’s audiences. When you don’t have a large audience to start with, it can be hard to get going. It can take a long time to build that flywheel of growth…

Ellen used this strategy in the early days when she was getting started. She didn’t have a big audience, so she went where the people who she wanted in her audience were.

Examples of borrowed traffic 👇

• Guest podcasting
• Guest posting
• Public speaking
• Going live on someone’s Instagram with them
• Influencer marketing

Chenell continues…

These all essentially come down to finding someone who has an audience of people who would benefit from your knowledge, and then reaching out to make a connection with them…

For example, [Ellen] is a big user of Kajabi and they brought her on their podcast. That’s one simple example of borrowed traffic.

Could you do similar to grow your audience and boost your business? 🤔