Running a $110K/Month Digital Agency in South Africa

Felix Norton is the co-founder of Woww, a digital marketing agency based in South Africa 🇿🇦

In a recent interview, Felix reveals his business to be earning…

Between $100-120k monthly recurring revenue (MRR). We aim for a 20% profit margin.

That profit margin makes sense when you consider he has a co-founder and 32 employees.

👀 Felix’s background…

I ran a neighbourhood IT support service, dabbled in crypto mining, started and flipped an e-commerce brand, and even tried to start an online course business on how to build profitable online stores.

But the consistent business during all these side-hustles has been running a digital marketing agency.

He started out with web design while at university…

I made my first website for my dad and then one of his friends and ultimately started gaining enough work that it made sense to hire another freelancer part-time.

Shortly after, I hired multiple freelancers and was suddenly running an agency.

Now 12 years later I run Woww, a fully remote digital marketing agency based in Cape Town with 32 full-time employees servicing clients globally.

🧐 Getting those first clients…

In the early days I did everything I could. Friends and family, doing free projects, networking events, cold email outreach, Facebook Groups, and responding to classified ads. 

Anyone I could somehow get in touch with, I would try to work with.

Interesting how Felix has tried a bunch of other business models, but a simple design agency has ultimately proved best for him.

His agency now earns more than $1 million per year 💰 and it all started with him making a website for his dad.

So don’t underestimate starting with a simple freelance business, serving clients in your local area.

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