The Community Funnel: A High-Level Overview of How to Monetize

💬 Neville Medhora recently tweeted an image of a Community Funnel, a term coined by Richard Patey…

A high-level overview of how to monetize:

Posting on Social –> Newsletter –> Community –> Larger Projects

We’ve featured Richard Patey previously when…

• He Built a $10K/Month Newsletter in 10 Months

Richard is quick to adapt to changes in the industry. He has built and sold content sites and newsletters, and now he’s focused on communities 🎯

As well as building his own community, Richard offers a service where he helps subject experts build a community.

Here’s how he describes the Community Funnel approach…

We launch and run a newsletter on beehiiv, leveraging ‘Boosts’ to get a % of your ad spend back.

(Boosts are paid recommendations from Beehiiv that are shown to all of Richard’s new subscribers. If people sign up to his recommendations, Richard gets paid 🤑)

We then build you out a paid Skool community with the aim of making ad spend profitable – consider this the modern day tripwire.

Finally we use the community to generate leads who book discovery calls for high ticket services.

At the end of this you have a newsletter with engaged subscribers, an active community that sees you as the expert in the field, and you an automated system that drives clients.

Seems like a smart way to monetize your expertise, nothing too complicated there.

Could you give this a try yourself? 🤔

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