She’s Earned $76,000 With Date Night Printables

Ruta Drungilaite is the founder of A Twist Of Date, a digital products store that offers date-night printable games 😍

Per a recent interview, Ruta has earned $76,000 doing this as a side-hustle.

💬 She says…

The idea for A Twist Of Date came to me during one of the Covid lockdowns in 2021. We live in London, so we are usually spoiled when it comes to fun things to do. My fiancé and I have done it all…

However, the lockdown took away all those choices…. It dawned on me that there must be other people out there who also struggle to come up with creative date ideas at home (not just a movie and dinner).

So, I started to think about how I could solve that problem for couples.

She didn’t start off digitally but rather…

My first idea was to create date night boxes delivered to you, which would have everything set and planned for a romantic evening at home….

Couples loved these boxes, and I received a lot of good feedback, but making the boxes by hand was extremely labor intensive, profit margins were razor thin/nonexistent, and the volume of sales was not as high as I had originally hoped for.

Ultimately, the date box idea was not a scalable or financially viable one for me to continue.

🧪 Ruta then experimented with “date idea cards”…

As this idea went well, I pivoted my business away from physical date night boxes toward digital products, expanding my range with romantic board games, cold case files, escape rooms, conversation starters and more.

6 months into the business…

My total revenue was less than £3,000 (about $3,800). 

Seven months in, I had my “Flirty Dice” printable board game go viral on TikTok, which brought in over £700 (about $890) in just three days, which is when I knew I was on to something and started to see more growth from leveraging organic social media to drive sales.

Now, it looks like she’s getting most of her traffic from TikTok (262k followers) and Instagram (52k).

And Ruta recently announced that she’s quit her corporate job to focus on the business 🥳

Wise words from this first-time founder…

Prioritize action over perfection. Learn to be comfortable with releasing your ideas into the market and testing them before they’re perfect. The more messy and scrappy action you take, the quicker you’ll get the feedback you need and be able to learn from it.

This is another great example of creating a business by scratching your own itch.

Keep an eye out for problems or frustrations that arise in your own life 👀

If it’s a struggle for you, it’s likely a struggle for many other people.

Come up with a good solution, and you could have the seed of a winning business.

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