$12K/Month Editing Shorts in the Brazilian Countryside

🇧🇷 Erick Ulrich describes himself as…

…an 18-year-old boy from southern Brazil – imagine like farms, lots of forest, and nothing to do lol.

He’s also the co-founder of Conect, a short-form video content agency 👀

In a recent interview, he says…

Our [monthly recurring revenue] is around $12K

Back in 2021 Erick was working in a video editing agency but the boss made them work long hours…

It was HELL. But that’s where I met my partner Gustavo, who was Head of sales at the time.

😕 Their boss kept screwing the employees…

he promised views & quality & turnaround times to clients which we never delivered on. And he knew that. He did it on purpose just to close the deals.

Erick and Gustavo eventually got fed up and started their own business doing the same thing…

I set up a website using my mom’s company name… the domain was being paid by my mom but it was like $5 a year…

Then…

– December 2022: Design website, socials.
– Started cold dm-ing clients from the boss’ agency that had dropped him.
– On the 28th of December I closed 2 clients and made around $500 rev that month.

So, they basically reached out to the unhappy clients at their old job, offering them a better solution 👍

Also…

In January, we kept sending cold DM-s on instagram, and made around $2800 of rev. Profit was a bit low due to the costs like design, videos, and etc.

What worked…

Cold-Dm a list on instagram / Asking for referrals / Google ads…

With the “worked” methods, we went from 0 to 20 active clients in 3 months which made us $16k (in that 3rd month) – now we have around 35 clients, half of which are active.

To find more clients, they’ve been scaling up to 500 DMs per day, which I assume they are automating somehow 🤖

Anyway, I reckon a lot of people could emulate this kind of service business.

Demand for short-form video production only seems to be increasing 📈 with lots of bloggers getting into it nowadays and seeking help.

You don’t need expensive tools for this either. AppSumo has lots of lifetime deals on video editing software that you could use to get started.

Could you give this a go? 🤔

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