$6000/Month From Her Niche Crochet Blog

Arunima Goel is the founder of KnitterKnotter, a website all about Tunisian crochet 🧶

In a recent interview, she reveals…

On average, I make around $6,000 per month, with most of it coming from pattern and course sales.

🧐 The origin story…

I learned how to crochet when I was in high school but I didn’t really do much with it until about 15 years ago, when I picked it up again and re-taught myself using YouTube videos.

Then…

KnitterKnotter happened by accident, when my husband and best friend encouraged me to share my crochet work with others.

I’ve been a full-time crochet designer for a little over 5 years now. I focus on Tunisian Crochet, which has been picking up in popularity lately.

Arunima started sharing her work on social media, and her audience began to grow 📈

Before she monetized…

The next step was to pick a niche, and I found that the crochet community had a lot of well-established designers. Finding an audience in that space would not be impossible, but it would be very hard, so I decided to focus on Tunisian Crochet instead.

🤑 To make money…

I considered selling crocheted products, but I quickly realized that it wasn’t a very scalable business model, so I shifted my focus to creating and selling crochet patterns instead.

However…

I didn’t make any money for the first 3 years, but the business has grown significantly in the last two years.

To the point that it’s now a $6k/month business 💰

Arunima’s main marketing strategy is…

… building relationships and keeping customers engaged. Repeat customers are most valuable to me. I focus on connecting with my audience as much as possible…

One strategy that has been very successful over the years is to host a yearly crochet (called a Crochet Along, or CAL) event, where people crochet a product together over the course of a year.

💬 Her advice for others…

Prioritize progress over perfection. It’s okay to start small and improve over time.

I like how Arunima’s business is built on something she enjoyed doing as a teenager, and got back into as an adult.

Could you do something similar with an old hobby? 🤔

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