$144,000 in 12 Months Selling Templates

💬 Pascio tweeted last August…

I made $144,000 the last 12 months.

The product I’m selling is Notion templates.

See all his templates for sale here 👈

He says…

15 months ago [May 2022] I built my very first template.

It was a health tracking system that I needed for myself.

It helped me keep track of my workouts, nutrition and self development.

I ended up sharing this template on Reddit.

After posting to the Notion subreddit, everyone started asking for the template…

I recognized that there was demand for these templates.

I decided to try and charge money for it.

Pascio now has an audience of 104K followers on X, and it looks like that’s one of the main ways he markets his templates 👀

However, he only had 1000 followers 2 years ago, and has built a strong following as the one of the go-to Notion guys.

Check here for his top tweets from 2022, some ideas there you could steal to build your own audience 😉

Back to the initial template Pascio created: he slapped a $15 price tag on it and launched on Product Hunt…

On the first day I made $100. The next day $200.

After a week, I had made $500.

🤔 That’s when he thought…

If I can make $500 off one product

How much can I make if I have 20 products?

So I started building new products,

Products that solved problems for others.

These are digital products (templates), so the profit margin is likely 90% or better 💪

Pascio went on to create all types of templates…

The more products I had, the more upsells and bundles I could make.

If a customer came to spend $10, they usually left spending $50.

Why? Because I had so many products to pick from.

I crafted great offers, bundles and upsells for them.

Which eventually allowed him to quit his job after 6 months 🥳

His formula…

1. Build a product that solves a problem
2. Put product for sale on Gumroad
3. Launch product on Producthunt
4. Do upsells, bundles and emails
5. Get paid on autopilot

Also interesting to see that Pascio recently launched a paid community: Notion Creator Mastery

He’s already got 166 members in there, though many probably got in free when he first announced it.

Still, with a $97-297/month price point, that could end up generating a lot more revenue for Pascio down the line 💰

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