Single Mom With Chronic Illness Earning $4500/Month

Sarah Stewart is a Glasgow-based time management coach ⏰

Per a recent interview, she left her corporate job in May 2021 and now earns ~$4.5K/month.

🚀 Origin story…

I was diagnosed with Crohn’s Disease shortly after my mum passed away when I was 20 years old…

Soon after, Sarah’s father hired a life coach to help her stay on track…

Some of the first things that I started to work on with my life coach were how to prioritize my to-do list, and how to schedule my workload.

We created study schedules for my third year of university; the workload for pharmacy was intense and I was studying most weeks during term-time in addition to my classes.

She taught me how to prioritize my tasks, thinking ahead about how much time I realistically had and making sure I had a balance of work and play.

And so Sarah got quite good at managing her time. She later became a single parent, which took her time management skills to the next level 💪

She left her corporate job during the pandemic and was training to be a life coach herself…

The lightbulb moment came when I was on a Zoom call with some of my peers that I had trained with when I suddenly realized that I should be leveraging my strengths, skills, and knowledge from my corporate career as well as my lived experience and I very quickly niched into time management at this point. It felt very natural to make this pivot.

From discussions with multiple people from all walks of life… managing time seems to be a common struggle. When I meet new people and mention that I am in the niche of time management… the most common response is “I’m so rubbish with my time, I could benefit from your help”.

Sarah monetizes in a few ways 👇

• 1 on 1 Coaching
• Group Coaching / Cohort Course
• Time Management Program for businesses

Sarah says about the cohort course, priced at £1499…

I have successfully launched this program four times over the last two years, where I’ve delivered the material to cohorts of no more than 15 people.

She adds… 

The business is profitable, and I achieve this through multiple income streams including coaching, consulting, workshops, and events.

To date, I have served 121 customers, and my lifetime revenue is $150k. Each month the number of customers I work with varies, but I can work with 5 coaching and/or consulting clients alongside those that join my program during a launch (no more than 20 in a cohort). 

My average monthly revenue is currently $4,500.

📢 Sarah’s approach to marketing…

I decided to play the long game with my marketing, placing a strong focus from the beginning on blogging and email marketing. The majority of my customers have been on my mailing list, where I provide value each week with my [news]letter.

Sounds like she doesn’t have a huge audience either. Instagram looks like her most popular channel, with about 5100 followers 👀

A nice takeaway from Sarah’s story…

the more organised I am in my home life, the easier it is in my work life.

True: if your personal life is a mess, it’s hard to focus on work.

What are some loose ends you could tie up in your personal life so it’s easier to build your business? 🤔