From Homeless in a Foreign Country to $300K Exit

Stefano Treviso built and sold The Trading Bible, a website with the tagline…

• Forex, Crypto, Stocks, and Futures: Trading Training and Broker Reviews

Per a recent interview, the site was doing $9.5K/month when he sold it, and his listing price was $308,636 💰

Stefano has quite the rags to riches story…

I was born in Venezuela in the ‘90s and grew up in a wealthy family that became poor due to a lot of circumstances…

In 2017, after another failure in business due to the country’s complex financial challenges, I had no choice but to leave Venezuela under very precarious conditions, only with 400 euros and a bag.

I went to Italy, to the house of a cousin who offered to host me for three months, yet after barely eight days, they kicked me out, and that’s how my life in the “first world” started.

Sleeping on the beach, broke, and using a restaurant’s former toilet as a storage room.

🇪🇸 That led him to Spain…

where I played poker for a living until I found my first job as a sales agent for an online broker.

That’s how I entered the financial space for the first time…

I was a teenager, I researched and read non-stop about forex, stocks, and trading overall, just out of a passion to learn about it.

After working a year in sales, Stefano switched to customer support…

So I could get a relocation package benefit and move to the island of Cyprus, where I thought I could find better opportunities.

One evening as I worked answering customers’ live chat questions, I thought to myself, “Someone should make a course or some resources that are truly beginner-oriented so people stop asking all of these silly questions.”

🧐 He researched and found that…

There were no high-quality beginner resources that could actually help people learn about finance and trading…

I bought the domain in February 2019 and parked it until September, when I launched my first basic HTML pages.

When creating content for the site…

I never used a keyword research tool to do any of this; I used knowledge. Nowadays I would do it differently for sure, but that was my experience at that time.

I started writing articles about whatever I thought wasn’t covered in finance. Answers to questions about forex trading, broker reviews, etc.

🤑 Monetization…

We didn’t make money from people; we made money from companies. It was a B2B business. Brokers would pay us to advertise on our site.

Instead of focusing on a high volume of traffic, we focused on ranking for specific high-value, high-intent keywords.

And…

All of our traffic was from search engines. SEO was the core of the business.

The strategy was simple: write content in the finance space and make sure that it’s high-intent articles for long tail keywords and also geo-targeted, to ensure the highest chance of ranking.

Ultimately, Sefano’s success boiled down to him realizing there was a gap in a niche he was interested in.

He set about creating helpful content that he couldn’t find elsewhere.

Could you do this in a niche you’re familiar with? 🤔

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