$6K/Month Business Within a Week of Launching

Ash M, who goes by PersuasionProf on social media is the co-founder of Repurpose Pie, a tool that lets you “convert your tweets to videos automatically” 👀

In a recent interview, she shares…

We are at $75,000 annual recurring revenue (a bit over $6000 monthly recurring revenue) and we got there within a week of launching.

The market already existed. People were already paying a ton of money to [virtual assistants] for it. All we had to do was build the software and let people know about it.

She adds…

My co-founder and a good friend has a huge following on Twitter (LifeMathMoney, 380K+ followers) and his blog. He’s one of the biggest anonymous accounts in the X content creation space and I met him through my copywriting consulting firm.

So yes, they had a big audience to launch to, which surely helped.

But worth noting that Ash herself doesn’t have a big audience; she was able to partner with someone who does 😎

Ash says the idea for Repurpose Pie came about when…

[LifeMathMoney] wanted to grow on other platforms to get more reach and protect himself from a social media ban… While Twitter (X) is a great place to grow, social media companies can ban you at any time… 

He found that it was extremely time-consuming to write, manage multiple businesses, AND create 3 – 5 videos for Instagram, TikTok, and YouTube every single day.

So…

He hired a video editor to take his tweets and turn them into videos.

The video editor:

– Took his tweets
– Added a cool background,
– Used text-to-speech AI to generate a voiceover
– Added trending music to the videos.

Within a few weeks, his TikTok account hit 10,000 followers! The simple tweet-videos worked and he now had more reach than before.

But LifeMathMoney was paying the video editor $500/month for that service, and figured there should be a better/cheaper way to do it 🤔

He discussed this with Ash and another co-founder…

The idea was – that instead of paying VAs so much money… we could build something that lets people autogenerate beautiful videos and have it be posted automatically.

So they built and launched Repurpose Pie 🚀

See some of their launch tweets here and here.

Ash shares another way they found customers 👇

I reached out to 100+ Twitter/X influencers and pitched the idea to them.

Here is my exact pitch:

Hey there. I’m founding a new Saas – Repurpose Pie that takes tweets, turns them into videos, and posts them on Instagram/TikTok/YouTube automatically

This way, Twitter creators can repurpose their tweets and use them to grow on video-first platforms without any extra effort.

Here are a few samples for you:

[attached samples]…

Would you be interested?

She adds…

The response was tremendous (50% paid on the spot, 10% asked for an annual plan almost immediately).

👍 Ash’s advice for anyone building products…

Build an MVP [Minimum Viable Product] and get paying customers BEFORE you spend months developing the application. You need to validate the idea before you commit a lot of time and resources to something. Cold outreach is perfect for this. DM or email people about your product and give them a steep early user discount.

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